SOUTH BRUNSWICK ISLANDS COMMUNITY INFORMATION
Brunswick County, North Carolina is perfectly positioned within the Wilmington MSA, between two of the nation’s fastest-growing metros—vibrant Myrtle Beach, SC, and historic Wilmington, NC.
Brunswick County has seen rapid growth over the past decade, with over half of the population living in the South Brunswick Islands, which include Calabash, Carolina Shores, Sunset Beach, Ocean Isle Beach, Shallotte, Holden Beach, Southport, and Oak Island. The region’s affordable, high quality of life draws visitors from across North Carolina and beyond. Many are attracted by the mild winters, expansive beaches, and access to over 100 Grand Strand golf courses, with a significant number becoming second homeowners and eventually permanent residents. Major job investments, like the $650 million investment announced by Epsilon Advanced Materials, are leading to a younger wave of people driving the exploding housing market.
Between 2021 and 2022, out-of-state newcomers to Brunswick County had an average household income of $130,000, compared to $97,000 in neighboring New Hanover County. The average net worth of South Brunswick Islands residents has also surged to over $2.2 million, creating demand for goods and services that exceeds current supply —and we have properties ready to meet that need.
When you're ready to Bring Your Business to the Beach, the Carolinas Commercial team at Sun Coast Partners Commercial is here to help you find the ideal Retail, Restaurant, Office, or Professional Service space to set your business up for success.
27,000 UNITS APPROVED FROM HWY 211 TO THE STATE LINE WITH HUNDREDS OF ACRES ON THE WAY
- In 2022, Brunswick County had a population of 153,064, a remarkable 41.6% increase from 2010
By comparison, the U.S. population grew by 7.7%, and North Carolina saw an 11.7% rise - 4,643 single family permits were issued in Brunswick County in 2023, an increase of 13.9% from 2022, representing 69% of the Wilmington MSA total permits
- Brunswick County processes 145 building permits per day
- Five of the top 10 Wealthiest Zip Codes in the Greater Wilmington Region are in southern Brunswick County: Oak Island, Ocean Isle Beach, Sunset Beach, Southport and Calabash
- Sunset Beach is ranked number 4 on National Geographic’s “21 Best Beaches in the World”
- Ocean Isle Beach was voted ‘The South’s Best Tiny Town’ by Southern Living Magazine
- Golf Advisor declared Brunswick County one of the undiscovered gems of the Grand Strand and truly North Carolina’s “Golf Coast.”
With a growing year-round economy, strong tourism industry, and opportunities for development across residential, retail, and hospitality sectors, the South Brunswick Islands provide the perfect balance of natural beauty and economic opportunity.
According to an annual study commissioned by Visit North Carolina, domestic visitors spent a record $35.63 billion statewide in 2023, a nearly 78% increase from 2020. Visitor expenditures directly supported more than 227,000 jobs and generated more than $2 billion in state and local tax revenues across North Carolina.
In Brunswick County, visitors spent $1.17 billion, #6 in tourist spending, generating $232 million in payroll income and $84 million in state and local tax receipts, a savings of $525 per resident.
1 MILLION
Food Lion in The Village at Sunset Beach welcomed 1 Million Visits in 2024 and ranks #1 of 8 within 15 miles, #2 of 505 in the state of North Carolina and #5 of 1,108 Nationwide
$1.17 BILLION
In Brunswick County, visitors spent $1.17 billion, #6 in tourist spending across NC, generating $232 million in payroll income and $84 million in state and local tax receipts, a savings of $525 per resident - These funds are instrumental in financing infrastructure projects, public services, and community initiatives, thereby enhancing the local business environment and the quality of life for residents
41% INCREASE
In 2022, Brunswick County, North Carolina had a population of 153,064, reflecting a remarkable 41.6% increase from the 108,070 residents in 2010. By comparison, the U.S. population grew by 7.7%, and North Carolina saw an 11.7% rise during the same timeframe
572% INCREASE
Brunswick County Planning Department
experienced a 572% increase in residential
unit approvals among major subdivisions
and planned developments between fiscal
years 2020 and 2021
Data That Drives Decisions
Brunswick County
One of the fastest-growing counties in North Carolina, Brunswick County offers unmatched access to coastal communities, expanding residential neighborhoods, and major highways connecting Wilmington and Myrtle Beach. Continued population growth and infrastructure improvements are fueling commercial activity across the region. A business-friendly climate and rising consumer demand make it a prime market for retail, healthcare, and service-oriented ventures.
Calabash
Positioned at the state line and drawing visitors year-round, Calabash offers a unique opportunity to serve a growing residential base and a steady stream of coastal travelers. The town is seeing strong residential growth and infrastructure investment, fueling demand for restaurants, retail, and medical services. With its established brand as the “Seafood Capital of the World,” Calabash blends small-town charm with real potential for long-term commercial success.
Shallotte
Shallotte is experiencing dynamic growth, with significant residential developments underway and continued investment along its Main Street corridor. As the commercial heart of southern Brunswick County, the town offers a strong mix of national retailers, healthcare providers, and professional services. New rooftops are driving demand for grocery, restaurant, and retail options, making Shallotte a prime location for mixed-use and community-focused development.
Sunset Beach
Sunset Beach is growing beyond its reputation as a coastal retreat, with new residential communities and commercial opportunities emerging to meet rising demand. The town’s scenic appeal continues to attract retirees, families, and seasonal visitors, creating year-round need for hospitality, medical, and retail services. With available sites and a supportive local government, Sunset Beach is well-positioned for thoughtful, community-driven development.
